NISHANE is proud to announce the launch of its new perfume MANA, the third reference in the "Prestige Collection" which started with NEFS 2019 and expanded with SHEM 2021. After receiving continuous requests from perfume lovers for a rich OUD & LEATHER fragrance to part of the Prestige Collection, the quest to end up with the exquisite, unique and powerful oud and leather fragrance has been really challenging. But the end result is really surprisingly pleasant. With MANA, NISHANE invites everyone to find the meaning of life and the inner power that helps them create the life they choose, leave their own mark and develop their own myth. MANA means meaning. Throughout modern history, one of the questions most people have asked themselves has been "What is the meaning of life?" We are all hungry for meaning, for purpose, for the feeling that our life is worth more than the sum of its parts. Fortunately, humans are resourceful - we have an infinite number of ways to find meaning and an infinite number of potential sources of meaning. We can find meaning in every scenario, every event, every phenomenon, every context. We can find meaning in the sublime, in the absurd, in the dull and dreary and in the utterly miserable in life. We know intuitively that we want meaning in our lives and that meaning helps us thrive.