Meet the Genius Curler - the smart and intelligent curling iron from Björn Axén Tools that beautifully curls your hair for you. All you have to do is choose which direction you want the curls to turn - towards or away from your face. Then the Genius Curler does the rest for you. The Genius Curler senses the length of your hair and adjusts the curls to your hair. The curler rolls the hair and beeps when the curl is done. If you want to curl your hair yourself, you can choose to turn off the automatic function. Thanks to the ceramic coating, the curler adds a beautiful shine to your hair. The Genius Curler has different temperature settings to suit your hair - 170, 190 and 210 degrees. See for yourself how easy it is to achieve a professional result - just like at the hairdresser!